Read the recent New York Times article (July 19, 2009) about Independent College Counselors and you may wonder how many educational consultants are peddling high-priced snake oil. 

During the past three years, the number of independent admissions advisers is estimated to have more than doubled to nearly 5000, according to the Independent Educational Consultants Association.  No test or license is required to offer college advisory services.  The Times reported that the going rate nationally for college counseling is about $185 an hour and some counselors charge families more than $40,000.   The typical junior-senior package ranges from $3,500 to $15,000.

Contrary to what you may hear from some consultants,  it is unlikely that an adviser can influence your chances of acceptance.   In fact, many consultants consider lobbying on a candidate's behalf, and talk about "secret angles", a breach of professional responsibility. 

What a college adviser can do, however, is help you help yourself.    Admissions consultants are generally familiar with the process and can help you research colleges, refine your list of schools, brainstorm and edit essays, search for scholarships, prepare for interviews and help with organization.  By understanding your needs, assets and goals, a consultant can also help you maximize your high school experience and position yourself advantageously. 

Admissions officers will tell you that high school counselors provide sufficient guidance and advice for most students.  However, some families are more comfortable with more personalized counseling.   If you are thinking about hiring an independent consultant, consider your specific needs and goals.  Should you decide that you can benefit from assistance with certain tasks, seek out a consultant who is flexible and can help with your specific needs such as developing a college list or fine-tuning your essays.